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Your Association Doesn’t Use Video? Five Reasons You Should

Posted by Sarah Rosenberger on Aug 14, 2013 12:41:00 PM

Your_Association_Doesn’t_Use_Video_Five_Reasons_You_ShouldMaking connections likely tops the list when most people think about the purpose of an association, whether it’s connecting members to other members, connecting members to a cause, or connecting members to knowledge and wisdom. Luckily, there is a ton of ways for associations to facilitate that connecting, but there are some media that work in ways that others can’t. Video is a way for you to do more than share; it gives you a way to initiate a connection. Sure, making videos take time and resources, but the benefits far outweigh the drawbacks. Here are five ways your association is missing out if you’re not using video to connect with your audience:


Get People to Your Events: Videos are shareable: post a video to your Facebook and Twitter accounts and urge already-interested parties to share that video with friends, spreading the word. A promotional video for an event also sets the tone. If you’re hosting a formal gala, your video can reflect that with the colors, font, and script. If you’re hosting a casual after-hours networking event, the video’s feel can match the informality and make people comfortable attending. Prepare your attendees and spread the word about events with video.


Demonstrate Benefits: Videos allow you to demonstrate the benefits of membership. Yes, a print ad could accomplish the same thing, but at times it’s more engaging to see a person onscreen than to read words flat on a page. Videos allow you to share personality and to reach the viewers with sight and sound. Does your association offer resources that members don’t seem to be taking advantage of? Include clips from those members that are involved. Show people what they gain when they’re active members of your association.


Educate: We take in so much new information so fast these days and with the Internet readily available through multiple devices, we can access information and learn about anything we want, anytime we want, anywhere we want. So, why not take advantage of these channels to help educate your members? Record presentations, interview though-leaders and experts, share video snippets on your association website or blog, or even host entire training sessions on video.


Membership Testimonials: Let the Internet meet some of your members face-to-face, maybe they can even answer some frequently asked questions people have about your association. Members can discuss why they’ve joined your association and what they’ve done, thereby increasing your association’s presence.


Give Your Association a Face: Videos not only spread information to share, but they, most importantly, put a face and personality to your association. Remember, it’s really all about connecting, right? This is probably the most important thing you are missing out on if you aren’t using video.

When it comes down to showing the world your association on the web, very little will produce the same connectivity like video. Producing video content may be intimidating or seem out of the question, but it doesn’t have to be.

Using videos for your association will help you reach more people and increase your presence online and off. Stay tuned for more posts about how your association can produce video easily and affordably.

About Rocky Walls

Rocky_WallsRocky is the man behind the wheel on the 12 Stars Media bus. When he’s not working alongside fellow 12 Stars team members, he's consulting one-on-one with companies about using video in their marketing and communication plans or engaging rooms full of communicators by speaking in places like Microsoft HQ or the Big Apple.

Topics: Communication, Association

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