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[White Paper] Segmentation: Who is Hiding in Your Member Database?

Posted by Sarah Rosenberger on Sep 4, 2013 2:36:00 PM

[White_Paper]_Segmentation-_Who_is_Hiding_in_Your_Member_DatabaseEvery association has a variety of member segments; and each segment may have different needs. More than likely, these segments are identified in your membership database: member type, primary reason for joining, tenure in profession, gender, geography or if applicable local chapter affiliation. This information gives every association a starting point for strategic planning, program and benefits development. View the full white paper here.

Author: Tracie Mrakich, Loyalty Research Center 


*The views and opinions expressed in this article are those of the authors and do not necessarily reflect the official policy or position of the Indiana Society of Association Executives (ISAE).


About Tracie Mrakich

Tracie_MrakichTracie Mrakich is a member of ASAE, ISAE, Association Forum of Chicagoland and the American Marketing Association (AMA). She is a past-president of the Indianapolis Chapter of the AMA (INDY AMA) and currently serves on the membership committee of the Indiana Society of Association Executives (ISAE).

Topics: Members

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