Put the hours and hours of scrolling through Pinterest to good use for your association. Association executives can use Pinterest for a number of reasons. Keep reading for five must-haves for association executives when pinning for business.
Tip #1: Make Great Pinboards for your Association
Association executives should have well-organized pinboards so clients can see that the association has great ideas, great information and great resources they cannot get elsewhere. This should include types of things the association likes to do, what interests association members in and the association’s primary areas of expertise. A blank or boring Pinterest site may discourage potential members. An association’s page should portray the culture of the association or its local chapters. Some associations or chapters may find it fun to take photos of the office or other on-the-job moments to give followers an idea of what it is like to work at the association. Also, if you represent a specific chapter in a specific city, pin information and fun activities to do in that city. For example, an Indianapolis association can pin about the events going on in and around Indianapolis, as well as the types of resources associations and their members may find most useful in that city.
Tip #2: Be Socially Responsible
With the possibility of repinning, Pinterest is a must-have for the list of social media sites used for marketing. During pinning, place your association’s logo or watermark on the image used and include your association’s name in the description where appropriate. Insert a Pinterest button in the contact information on your association’s website to lead to your boards. When setting up your Pinterest association page, make sure it is connected to your association’s Facebook and/or Twitter accounts. This way you can easily connect on Pinterest with the members you are connected with on other social media sites.
Tip #3: Harness the Power of Private Boards
One useful way for association executives to use Pinterest is creating private boards for specific events while in the planning process. This is a helpful way to share ideas and build creativity with event planning committee members which may be scattered across the country at various chapters. It is much easier to develop an understanding of the direction of the event through images than through words. Private boards add a level of security and surprise to help wow guests upon arrival at your next big national conference or regional event.
Tip #4: Share Great Pins from your Association Events
A key element in developing your association’s brand through Pinterest is creating boards based on your experience. Post images of events your association has planned at either the national or local level or both. These images can link back to your association website with more details and advice, or to a specific chapter’s page if that’s more appropriate. Showcase the events you have planned and the venues you use. Step-by-step photos of an event, instead of just the final product, may develop more appreciation for the work that was done.
Tip #5: Leave Room for Inspiration
Pinterest is a wonderful resource for brainstorming and coming up with new ideas. It’s not just about following other associations, but also event planners, venues, strategic partners, photographers and artists. Design aesthetics and ideas from these sources can inspire anyone. Finding inspiration on Pinterest for events is easy. It can also be useful to follow members and key influencers. This provides a way to stay on trend and know what the average member (or prospect) may want from their association.
Pinterest is still growing and developing. Find out which way to use Pinterest works best for your individual association’s brand and image. Pin, repin, explore and inspire. The possibilities of Pinterest are limitless.
Author: Crystal Grave, Snappening
*The views and opinions expressed in this article are those of the authors and do not necessarily reflect the official policy or position of the Indiana Society of Association Executives (ISAE).