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ISAE Blog

If Horton Can Hear a Who, a CEO Can Spot a Good Writermacallit.

Posted by Michael E. Fitzgerald, CAE on Sep 27, 2017 9:00:00 AM

A great deal of the image your professional or trade association projects is dependent on the quality of your publications, blast emails, marketing flyers, convention programs, dues notices and other communications vehicles. To a significant degree, association members and the public judge how professional your association is based on how well-written these vehicles are.

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Topics: Communication, Learning, Leadership, Career, Association Executives, Association Management, Hiring Strategies, Writing, Writers

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