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ISAE Blog

Tips to Engage Trade Show Booth Attendees

Posted by Dave Stevens on Sep 28, 2016 12:00:00 PM

If your association exhibits at trade shows, or offers its own trade show, you know how exhibiting can make for powerful marketing. You also know how expensive exhibiting can be in terms of cost and staff time. That's why it's so important for you as an exhibitor—or the trade show organizer—to maximize the attendee-booth engagement.

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Topics: Meetings, Association, Event Planning, Associations, events, tradeshows

Beyond the Coffee Mug: Promotional Giveaway Items that Make Sense

Posted by Joann McKinney on Feb 25, 2015 12:00:00 PM

For the most part, I am a practical person. I don’t require much “stuff” (my mother is a Depression-era baby) but I expect the things I have to serve a purpose. So, when our team is planning to order our next giveaway/swag/promotional item I always ask, “Is this something I would like to have? Is the item something I would use? Is it something with a decent shelf-life?”

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Topics: giveaway items, promotional items, tradeshows

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