What is on your association’s wish list? Here are the top three wish list items heard most:
- We want more members.
- We need to free up staff time so we can focus on the important projects.
- We need more revenue so we can improve our membership marketing and build systems that will free up staff time.
As you can see, wish #3, “more revenue,” goes a long way to also addressing the first two wishes.
How can your association build revenue? Most associations rely primarily on dues revenue, so raising membership dues is one option. However, raising dues significantly can also hurt your ability to get more members.