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Engage to Maintain: How to Keep Your Members Active

Posted by Melanie Foursha on Apr 11, 2018 1:00:00 PM

New members understand the benefits of your association; otherwise they would not have recently joined. Now you, as an association, need to invest the time to make sure that the new member feels engaged and encouraged to participate early in their membership. New members are at a higher risk of not renewing than those members that have been with you for several years.

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Topics: membership, Millennials, Member Recruitment and Retention

Managing Across the Generations

Posted by Jay Dziwlik, MBA, CAE on Aug 31, 2016 12:00:00 PM

Recently at my association the idea came up to change a long-standing program. I focused on being sensitive enough to hear the different generations respond to the idea. 

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Topics: Millennials, Generations

Generational Sticking Points

Posted by Jay Dziwlik, MBA, CAE on Aug 24, 2016 12:00:00 PM

There has been a lot written on the generations. I can hear my grandmother’s voice already: “Jay, why did you need to read a book to learn about generations? In my day we just knew people were different. Don’t overthink it.” In contrast to my grandmother’s opinion, Sticking Points: How to Get 4 Generations Working Together in the 12 Places They Come Apart by Haydn Shaw is worth adding to your reading list.

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Topics: Millennials, Association Workforce, Generations, Book Review

Boomers and Xers and Millennials, Oh My!

Posted by Cara Silletto, MBA on Aug 17, 2016 12:00:00 PM

A game-changing generational shift is in the works, and organizations that understand the diverse mindsets and expectations of their workers will be the ones able to attract and retain talent moving forward. Of course, we can’t judge people completely by their birth years, but there are reasons the generational cohorts are categorized the way they are. Here are some basic differences applying to many (not all) who fall into each group.

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Topics: Millennials, Generations

Bust Generation Y Myths for Success

Posted by Kim Paugh, CAE on Aug 10, 2016 12:00:00 PM

It can be argued that since the dawn of time, the older generation has struggled to understand, work with and communicate with the youth of their day. Differences among generations is hardly a new concept, however it does seem the conversation about Generation Y, or Gen-Y (21–34 year olds), entering the workforce is especially apocalyptic. The truth is, conflict between generations in the workforce is nothing new; the difference is the rapid change in the world and the fact Gen-Y will be 43 percent of the workforce by 2020.

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Topics: Millennials, myth busting

3 Tips for Engaging Millennials

Posted by Maddie Grant on Jul 15, 2015 12:00:00 PM

By now you have probably heard a lot about the Millennial generation—and much of it not so nice. They get a bad rap for being entitled, impatient, too informal and unable to stay focused. While much of that is just hype (we’ve been saying negative things about the “kids these days” for centuries), they also happen to be the biggest generation in the history of the United States, so whatever you might think of them, they are going to impact your association.

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Topics: Associations, Engagement, Millennials

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