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ISAE Blog

True Story: Turning Legislative Lemons into Membership Lemonade

Posted by Tara Puckey on Feb 15, 2017 12:00:00 PM

In case you haven’t noticed, the new tenant of the White House has waged a war of words with the journalism industry. From severe access issues reaching almost every government agency to challenges covering an administration that circumvents the traditional press through late-night tweets, journalists are working harder than ever to get the story fast and, most important, right.

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Topics: membership, Member Recruitment and Retention, Politics, Case Study

Finding New Membership Ideas and Resources

Posted by Dave Stevens on Nov 9, 2016 12:00:00 PM

The usual sources of association membership ideas, such as ISAE and ASAE, are always great resources. But if you feel as though your membership trends are flat, and so are your ideas, it can be helpful to mix it up. With that in mind, here are three approaches to finding new ideas for your membership marketing:

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Topics: Marketing, membership

[New eBook] Food for Thought: New Ideas to Retain, Grow and Engage Your Membership

Posted by ISAE on Nov 2, 2016 12:00:00 PM

There is no silver bullet to retain, grow and engage your membership. It is hard work that requires you to constantly look for new strategies. This eBook is full of new ideas to help you freshen up your membership development approach.

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Topics: membership, Member Recruitment and Retention

Five Predictions for Your Association Staff and Membership: Seeing 2020 in 20/20

Posted by Dave Stevens on Aug 3, 2016 12:00:00 PM

What will your association workforce and membership look like in 2020? Stevens & Stevens is seeing some important trends we believe will shape your association environment between now and the year 2020. We have identified these trends based on working with approximately 100 associations each year on their marketing, communications and website/database programming. The types of projects we see provide insight into the future, as do the conversations with the associations' staff and volunteers.

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Topics: membership, Association Workforce, Trends

Case Study: CoSN Membership Metrics

Posted by Dresden Farrand, MPA, MPP, CAE on Dec 23, 2015 12:00:00 PM

Thank you to Dresden Farrand MPA, MPP, CAE for updating us on the Consortium for School Networking’s (CoSN) retention rate. If you attended the September ISAE breakfast program you’ll remember how her strategies of re-engaging lapsed members and relationship building resulted in a $114,000 increase in membership revenue.

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Topics: Communication, membership, Member Recruitment and Retention, dues

How Cloud Solutions Drive Results for Association Membership

Posted by Rachel Daeger, CAE on Nov 25, 2015 12:00:00 PM

Thank you to Jason Firch of OSIbeyond for sharing this blog post on how cloud solutions drive results for association membership. The article starts with an ode to the typewriter and it put me in mind of the first time I assembled the annual printed directory of 3,000 members — one keystroke at a time. That prompted me to purchase an Amstrad home computer with two floppy drives and no hard drive to build my own database. My first step towards the cloud.

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Topics: Association, membership, digital technology

Advice from ISAE Membership Professionals

Posted by Kim Paugh, CAE on Oct 7, 2015 12:00:00 PM

I was recently asked by a volunteer, “What is the best way to grow membership?” My honest answer was there is no answer. There is no silver bullet to association membership development. It is the thousand little things you do to provide and articulate your value to members that will help you grow.

Here are some great ideas you can incorporate into your “thousand things” provided by ISAE membership professionals:

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Topics: membership

Demonstrating Value to the Choosiest of Members

Posted by Kim Harwood on Jun 17, 2015 12:00:00 PM

What is Engagement?
For some associations, member engagement means getting your members to talk about your brand to ultimately increase revenues and membership rates. But is that really what engagement is? More so, is it effective?

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Topics: Association, Associations, events, membership, Engagement

What's In It for Me? Innovative Solutions for Low Member Engagement

Posted by Kim Paugh, CAE on Sep 3, 2014 10:00:00 AM

One common theme comes up in most ISAE Membership Shared Interest Group (SIG) meetings; our members have high expectations, but low engagement. In other words, members increasingly want organizations to quantify “what's in it for me;” however life is moving faster and faster which gives members little time to engage. As membership professionals, we are constantly working on innovative solutions to this problem.

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Topics: Association, Members, Learning, Associations, Career, membership

[New eBook] The Ultimate Guide to Event Planning, Marketing and Sales

Posted by ISAE on Aug 27, 2014 12:00:00 PM

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Planning meetings, conferences and special events can be one of the most rewarding and enjoyable jobs today. As industry veterans know though, it can also be among the most challenging and hectic. In this guide, you'll learn how to successfully plot and execute must-see events of every size, from executive retreats and leadership summits to tradeshows and strategic planning sessions – including how to make professional keynote speakers, breakout presenters and workshop administrators an essential and engaging part of these programs.

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Topics: Association, Members, Marketing, Event Planning, Success, Learning, Planning, membership

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