<img height="1" width="1" alt="" style="display:none" src="https://www.facebook.com/tr?id=1525472971034563&amp;ev=PixelInitialized">

ISAE Blog

Preparing for GDPR at Your Association

Posted by Callie Walker, MemberClicks on Jun 6, 2018 1:25:00 PM

If you’re in the association space, it’s hard to go a week without hearing the term “GDPR” thrown around. That’s because the enforcement date is quickly approaching: May 25.

Read More

Topics: Associations, membership, Association Management, GDPR, data

Are Your Association’s Educational Webinars Getting as Much Engagement as They Should?

Posted by Alyssa DelPrete on Apr 25, 2018 12:00:00 PM

Education is a major member benefit. Offering educational webinars throughout the year helps members stay on top of industry trends and gain key knowledge and skills they need to succeed in their careers. They provide members with year-round education and can keep members engaged with your association. Are your association’s webinars keeping members engaged?

Read More

Topics: membership, Engagement, Webinar

Engage to Maintain: How to Keep Your Members Active

Posted by Melanie Foursha on Apr 11, 2018 1:00:00 PM

New members understand the benefits of your association; otherwise they would not have recently joined. Now you, as an association, need to invest the time to make sure that the new member feels engaged and encouraged to participate early in their membership. New members are at a higher risk of not renewing than those members that have been with you for several years.

Read More

Topics: membership, Millennials, Member Recruitment and Retention

Guest Post: 3 Types of Surveys That Actually Boost Membership Retention

Posted by Callie Walker, MemberClicks on Mar 14, 2018 2:00:00 PM

We're happy to bring you a guest post from our Gold Sponsor, MemberClicks! They will host ISAE's new website, launching soon. We hope you enjoy:

3 Types of Surveys That Actually Boost Membership Retention

Read More

Topics: membership, Association Executives, Association Management, Member Recruitment and Retention

Retaining new members through a new member orientation webinar

Posted by Katherine Mandusic Finley, Ph.D., CAE, CFRE, CMP on Jan 3, 2018 11:30:00 AM

According to Marketing General (in their 2017 Membership Marking Benchmarking Report), the retention rate among new members for individual membership associations averages 64 percent. This is much lower than the overall member retention rate, which averages 77 percent. Therefore, it is important associations engage new members as quickly as possible after they join.

Read More

Topics: Members, membership, digital technology, Association Executives, Association Management, Member Recruitment and Retention, Trends, Association trends, Innovation, Webinar

Read the Top 5 ISAE Blogs of 2017

Posted by Nicky Copland on Dec 6, 2017 9:35:00 AM

We know you’re busy. Life and work get crazy, and it’s hard to find time to get different perspectives on association best practices, or even just organizational skills that will help you at the office and at home. The ISAE Blog strives to bring you those tips every other week, and sometimes, certain blogs really resonate with our readers.

Read More

Topics: membership, Association Executives, Association Management, Programs, Trends, Association trends, Innovation

What if we didn’t have members?

Posted by Tara Puckey on Nov 22, 2017 3:58:00 PM

Think this through with me for a second: What if we didn’t have members?

Read More

Topics: membership, Association Executives, Association Management, Programs, Trends, Association trends, Innovation

Remarketing by Associations: Pros & Cons

Posted by Dave Stevens on Jul 19, 2017 12:00:00 PM

You may not know the definition of "remarketing," but you have almost certainly have seen it in action. Have you ever added an item to a shopping cart without making a purchase? As you visit other websites, you now see advertising for that store and perhaps even the product you placed in your cart. While there is more to it, that’s a simple example of remarketing.

Read More

Topics: Marketing, membership, Member Recruitment and Retention

Should Your Association Use Google AdWords for Member Recruitment?

Posted by Dave Stevens on Jul 12, 2017 12:00:00 PM

In your quest for more members, you've probably tried everything from "member get a member" to content marketing to email campaigns. Those are great membership marketing tools that you should continue to use, but if you want more members, you should consider testing pay per click (PPC) advertising such as Google AdWords.

Read More

Topics: Marketing, membership, Member Recruitment and Retention

ASAE’s 2017 Membership Marketing and Communications Conference Recap

Posted by Dawn Sparks on Jun 7, 2017 12:00:00 PM

ASAE’s MMCC17, held in early May in Washington D.C., just might have pushed association professionals on the edges of their comfort zones. It definitely made for some interesting lunch time conversations between sessions. In case you missed it, here’s what people were talking about most.

Read More

Topics: Communication, Marketing, membership

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all

Follow Me