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ISAE Blog

[New eBook] ISAE STAR Awards Case Study

Posted by Kayla Jenkins on Sep 26, 2018 3:00:00 PM

Since its inception in 1999, the ISAE STAR Awards has offered associations the opportunity to showcase their work. In the associations industry, we often get our best ideas from each other. This eBook highlights several of the winning projects from 2017 with the hope that other associations will be able to benefit from these ideas.

 

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Topics: Members, STAR Awards, eBook, Case Study

Retaining new members through a new member orientation webinar

Posted by Katherine Mandusic Finley, Ph.D., CAE, CFRE, CMP on Jan 3, 2018 11:30:00 AM

According to Marketing General (in their 2017 Membership Marking Benchmarking Report), the retention rate among new members for individual membership associations averages 64 percent. This is much lower than the overall member retention rate, which averages 77 percent. Therefore, it is important associations engage new members as quickly as possible after they join.

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Topics: Association Management, Association Executives, Trends, Association trends, Member Recruitment and Retention, membership, Members, Webinar, digital technology, Innovation

[New eBook] Indiana Political Primer for Your Members

Posted by ISAE on Feb 22, 2017 12:00:00 PM

Looking for an advocacy educational tool for your members? The Indiana Political Primer divides the content into five days of digestable sections about advocacy. Change the references to your own association’s name, copy in the details of your association’s government affairs program and profession and you have a great advocacy resource for your members.

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Topics: Advocacy, Politics, Members

Taboo Topics: Caring More Than Your Members

Posted by Jay Dziwlik, MBA, CAE on Nov 16, 2016 12:00:00 PM

I am tired of meeting information and materials left unopened and unviewed prior to a meeting. I am weary of members not thinking about the association in between meetings, for no opinions expressed, no decisions made, industry trends ignored. Do I care more about the association than my members?

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Topics: Associations, Members, Engagement

What's In It for Me? Innovative Solutions for Low Member Engagement

Posted by Kim Paugh, CAE on Sep 3, 2014 10:00:00 AM

One common theme comes up in most ISAE Membership Shared Interest Group (SIG) meetings; our members have high expectations, but low engagement. In other words, members increasingly want organizations to quantify “what's in it for me;” however life is moving faster and faster which gives members little time to engage. As membership professionals, we are constantly working on innovative solutions to this problem.

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Topics: Association, Members, Learning, Associations, Career, membership

[New eBook] The Ultimate Guide to Event Planning, Marketing and Sales

Posted by ISAE on Aug 27, 2014 12:00:00 PM

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Planning meetings, conferences and special events can be one of the most rewarding and enjoyable jobs today. As industry veterans know though, it can also be among the most challenging and hectic. In this guide, you'll learn how to successfully plot and execute must-see events of every size, from executive retreats and leadership summits to tradeshows and strategic planning sessions – including how to make professional keynote speakers, breakout presenters and workshop administrators an essential and engaging part of these programs.

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Topics: Association, Members, Marketing, Event Planning, Success, Learning, Planning, membership

[New eBook] The Association's Guide to Process-Driven Membership Sales

Posted by ISAE on Jul 30, 2014 10:30:00 AM

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Topics: Association, Members, Success, Learning, Planning, membership

[New eBook] Star Award Winners: Association Management Case Studies

Posted by Katherine Mandusic Finley, Ph.D., CAE, CFRE, CMP on Jun 25, 2014 2:46:00 PM

In association management, we often get our best ideas from others. 

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Topics: Meetings, Conferences, Association, Members, Marketing, Event Planning, Success, Learning, Planning

Your First "Real Job": ISAE Members Share Lessons Learned

Posted by Laura Wilson on Jun 12, 2014 1:15:00 PM

A person’s career is a roadmap history of his or her professional persona, starting with the first time a pre-adult earns money for work performed – babysitting, mowing lawns, washing cars — to a young adult’s first “real job.” What distinguishes the first real job from tasks done for pay is the sense of starting professional life.

When starting down a career path, the accompanying emotions may range from excitement and pride to trepidation about performance. Through it all, we learn how to hone the skills needed to continue and grow in our professions. We learn both the qualities needed for that specific career, plus how to navigate the general realities of working life – organization, punctuality, responsibility, and cooperation.

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Topics: Association, Members, Success, Learning, Career

You Don't Know What You Don't Know: Member Onboarding for Associations

Posted by Amanda Cook, CAE on May 28, 2014 12:30:00 PM

I’ve been spending a lot of time recently developing a new member onboarding process for my association. I’ll be the first to admit that the Corporate Housing Providers Association’s model could be updated and enhanced to provide the best new member experience and improve member retention. I’ve found that all too frequently members comment that they didn’t know about a specific benefit or program, so it’s the job of the organization to give them the information they need to make sure they find value in their investment.

As I’ve been doing research, I found a lot of the literature related to human resources and onboarding new staff. Combined with a recent experience with a new hire, I realized that the onboarding experience is important in all facets of the organization – from association execs to new members to newly elected board of directors. After all, they don’t know what they don’t know.

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Topics: Communication, Members, Associations

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