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ISAE Blog

Engage to Maintain: How to Keep Your Members Active

Posted by Melanie Foursha on Apr 11, 2018 1:00:00 PM

New members understand the benefits of your association; otherwise they would not have recently joined. Now you, as an association, need to invest the time to make sure that the new member feels engaged and encouraged to participate early in their membership. New members are at a higher risk of not renewing than those members that have been with you for several years.

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Topics: membership, Millennials, Member Recruitment and Retention

Guest Post: 3 Types of Surveys That Actually Boost Membership Retention

Posted by Callie Walker, MemberClicks on Mar 14, 2018 2:00:00 PM

We're happy to bring you a guest post from our Gold Sponsor, MemberClicks! They will host ISAE's new website, launching soon. We hope you enjoy:

3 Types of Surveys That Actually Boost Membership Retention

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Topics: membership, Association Executives, Association Management, Member Recruitment and Retention

Retaining new members through a new member orientation webinar

Posted by Katherine Mandusic Finley, Ph.D., CAE, CFRE, CMP on Jan 3, 2018 11:30:00 AM

According to Marketing General (in their 2017 Membership Marking Benchmarking Report), the retention rate among new members for individual membership associations averages 64 percent. This is much lower than the overall member retention rate, which averages 77 percent. Therefore, it is important associations engage new members as quickly as possible after they join.

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Topics: Members, membership, digital technology, Association Executives, Association Management, Member Recruitment and Retention, Trends, Association trends, Innovation, Webinar

Remarketing by Associations: Pros & Cons

Posted by Dave Stevens on Jul 19, 2017 12:00:00 PM

You may not know the definition of "remarketing," but you have almost certainly have seen it in action. Have you ever added an item to a shopping cart without making a purchase? As you visit other websites, you now see advertising for that store and perhaps even the product you placed in your cart. While there is more to it, that’s a simple example of remarketing.

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Topics: Marketing, membership, Member Recruitment and Retention

Should Your Association Use Google AdWords for Member Recruitment?

Posted by Dave Stevens on Jul 12, 2017 12:00:00 PM

In your quest for more members, you've probably tried everything from "member get a member" to content marketing to email campaigns. Those are great membership marketing tools that you should continue to use, but if you want more members, you should consider testing pay per click (PPC) advertising such as Google AdWords.

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Topics: Marketing, membership, Member Recruitment and Retention

True Story: Turning Legislative Lemons into Membership Lemonade

Posted by Tara Puckey on Feb 15, 2017 12:00:00 PM

In case you haven’t noticed, the new tenant of the White House has waged a war of words with the journalism industry. From severe access issues reaching almost every government agency to challenges covering an administration that circumvents the traditional press through late-night tweets, journalists are working harder than ever to get the story fast and, most important, right.

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Topics: membership, Member Recruitment and Retention, Politics, Case Study

[New eBook] Food for Thought: New Ideas to Retain, Grow and Engage Your Membership

Posted by ISAE on Nov 2, 2016 12:00:00 PM

There is no silver bullet to retain, grow and engage your membership. It is hard work that requires you to constantly look for new strategies. This eBook is full of new ideas to help you freshen up your membership development approach.

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Topics: membership, Member Recruitment and Retention

Case Study: CoSN Membership Metrics

Posted by Dresden Farrand, MPA, MPP, CAE on Dec 23, 2015 12:00:00 PM

Thank you to Dresden Farrand MPA, MPP, CAE for updating us on the Consortium for School Networking’s (CoSN) retention rate. If you attended the September ISAE breakfast program you’ll remember how her strategies of re-engaging lapsed members and relationship building resulted in a $114,000 increase in membership revenue.

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Topics: Communication, membership, Member Recruitment and Retention, dues

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