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ISAE Blog

Association Marketing Case Study: Indiana Pork

Posted by Kalyn Rose Griffin on Jul 26, 2017 12:00:00 PM

Consumer marketing, as we all know, is a crucial part of business. At Indiana Pork, our membership is comprised of farmers and allied industry partners whose livelihoods center around pigs. Their interest in Indiana Pork is crucial, but we also spend a lot of time figuring out how to get our message out to everyday consumers. Luckily our message is simple: you should eat more pork!

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Topics: Marketing, Case Study

Remarketing by Associations: Pros & Cons

Posted by Dave Stevens on Jul 19, 2017 12:00:00 PM

You may not know the definition of "remarketing," but you have almost certainly have seen it in action. Have you ever added an item to a shopping cart without making a purchase? As you visit other websites, you now see advertising for that store and perhaps even the product you placed in your cart. While there is more to it, that’s a simple example of remarketing.

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Topics: Marketing, membership, Member Recruitment and Retention

Should Your Association Use Google AdWords for Member Recruitment?

Posted by Dave Stevens on Jul 12, 2017 12:00:00 PM

In your quest for more members, you've probably tried everything from "member get a member" to content marketing to email campaigns. Those are great membership marketing tools that you should continue to use, but if you want more members, you should consider testing pay per click (PPC) advertising such as Google AdWords.

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Topics: Marketing, membership, Member Recruitment and Retention

ASAE’s 2017 Membership Marketing and Communications Conference Recap

Posted by Dawn Sparks on Jun 7, 2017 12:00:00 PM

ASAE’s MMCC17, held in early May in Washington D.C., just might have pushed association professionals on the edges of their comfort zones. It definitely made for some interesting lunch time conversations between sessions. In case you missed it, here’s what people were talking about most.

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Topics: Communication, Marketing, membership

Finding New Membership Ideas and Resources

Posted by Dave Stevens on Nov 9, 2016 12:00:00 PM

The usual sources of association membership ideas, such as ISAE and ASAE, are always great resources. But if you feel as though your membership trends are flat, and so are your ideas, it can be helpful to mix it up. With that in mind, here are three approaches to finding new ideas for your membership marketing:

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Topics: Marketing, membership

5 Things You Need to Know About Association Mobile, Apps and Tech Trends

Posted by Dave Stevens on Nov 12, 2014 12:00:00 PM

Have you ever felt like you're playing “catch up” when it comes to association technology? If so, the recent ISAE Tech Talk event on mobile, apps and tech trends had both bad news and good news.

Here are five things you should know about mobile, apps and the upcoming trends in technology.

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Topics: Mobile, Communication, Association, Marketing, Associations, digital technology

Mobile Event App Tips for Associations

Posted by Kim Harwood on Oct 22, 2014 12:00:00 PM

Creating a mobile app for your event is a great way for associations to engage with their members. An event app can remove time consuming manual processes by providing automation features, generate leads or extend interaction beyond the event to enrich the experience for the attendee. 

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Topics: Mobile, Communication, Association, Marketing, Associations, digital technology

What I Learned from My Peers

Posted by Rachel Daeger, CAE on Oct 8, 2014 12:00:00 PM

For nearly my entire career, I’ve worked as a communication department of one. That made brainstorming a little tough. When trying to explain my challenges to my co-workers, whether it was media relations, advertising buys or writer’s block, my questions were met with blank stares. This is one reason I became involved in professional associations early in my career, just so I could spend a few hours a month surrounded by my peers.

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Topics: Social Media, Communication, Association, Marketing, Learning, Associations, Career

Using Digital Technology to Your Advantage

Posted by Chris Wilkey on Sep 17, 2014 4:00:00 PM

In the world today, we have access to a plethora of digital technology to make our lives easier. There is an app for everything and we carry more technology around in our pockets than it took to get to the moon in 1969. When it comes to a business setting, we need to know how to use these tools to our advantage to increase productivity and efficiency.

Here are a few of the tools that can help any professional on a daily basis save time and accomplish more. 

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Topics: Social Media, Communication, Association, Marketing, Associations, digital technology

[New eBook] The Ultimate Guide to Event Planning, Marketing and Sales

Posted by ISAE on Aug 27, 2014 12:00:00 PM

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Planning meetings, conferences and special events can be one of the most rewarding and enjoyable jobs today. As industry veterans know though, it can also be among the most challenging and hectic. In this guide, you'll learn how to successfully plot and execute must-see events of every size, from executive retreats and leadership summits to tradeshows and strategic planning sessions – including how to make professional keynote speakers, breakout presenters and workshop administrators an essential and engaging part of these programs.

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Topics: Association, Members, Marketing, Event Planning, Success, Learning, Planning, membership

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