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ISAE Blog

Conference Swag Ideas Your Attendees Will Remember

Posted by Kim Paugh, CAE on May 11, 2016 12:00:00 PM

How does your organization decide what this year’s conference swag item will be? Do you sit down with your conference committee and brainstorm ideas? Do you rotate through a list of the same items or order another bag, pen or padfolio? Swag is great advertising for your organization and your conference. Not thinking strategically about your giveaway items is equivalent to not having a marketing plan for your conference. Before you order your conference tchotchkes, read through these helpful tips and swag ideas to give your attendees an item that will represent your organization, event and goals.

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Topics: Conferences, Event Planning, events, giveaway items

Beyond the Coffee Mug: Promotional Giveaway Items that Make Sense

Posted by Joann McKinney on Feb 25, 2015 12:00:00 PM

For the most part, I am a practical person. I don’t require much “stuff” (my mother is a Depression-era baby) but I expect the things I have to serve a purpose. So, when our team is planning to order our next giveaway/swag/promotional item I always ask, “Is this something I would like to have? Is the item something I would use? Is it something with a decent shelf-life?”

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Topics: giveaway items, promotional items, tradeshows

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