How does your organization decide what this year’s conference swag item will be? Do you sit down with your conference committee and brainstorm ideas? Do you rotate through a list of the same items or order another bag, pen or padfolio? Swag is great advertising for your organization and your conference. Not thinking strategically about your giveaway items is equivalent to not having a marketing plan for your conference. Before you order your conference tchotchkes, read through these helpful tips and swag ideas to give your attendees an item that will represent your organization, event and goals.