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ISAE Blog

[New eBook] Event Planning Insights

Posted by ISAE on Jun 3, 2015 12:00:00 PM

With a welcome return to the “business of doing business” with the improving economy, indications are that the demand for face-to-face meetings and event planning will continue to grow in 2015–2017, over the significant gains of 2012, 2013 and 2014.

While this demand trend for corporate and association meetings and programs reflects good news for our economy, it can provide challenges to the planners of meetings and incentive/recognition programs.

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Topics: Meetings, Association, Event Planning

Avoid Event Planning Pitfalls

Posted by Jen Bachman on May 20, 2015 12:00:00 PM

At Maribeth Smith & Associates, Inc., we have grown to know three types of clients. There are the clients who dream of hosting an event, but need us to assist in molding their goals and vision. Another type of client has an existing event and they are interested in transforming it or an entirely new start. A third type of client has set sail into unchartered waters and has an event in motion and realizes they are in over their heads and need our help to pull it together and execute. We appreciate each of these clients and the unique opportunities they pose. Whether you are hosting a business meeting, a national convention, a fundraising gala or a celebration, the operational elements to consider are similar. Here are a series of event planning pitfalls to avoid regardless of the type of event you are hosting.

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Topics: Meetings, Association, Event Planning, Associations, events

Event Planning: Keys to a Successful Event

Posted by Jen Bachman on May 13, 2015 12:00:00 PM

At Maribeth Smith & Associates, Inc., we have a fairly systematic approach to event planning. Every detail needs to be analyzed and accounted for. Your reputation as an event planner is at stake from the time an invitation enters your inbox until your final expenses have been paid. Here are a few keys to a successful event, regardless of whether you are hosting a fundraising gala, a rodeo, a business meeting or a birthday bash.

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Topics: Meetings, Association, Event Planning, Associations, events

Encourage Health and Wellness at Your Meetings

Posted by Kerri Begley, CMP, IOM on Dec 10, 2014 12:00:00 PM

As a meeting professional, I try to provide ways to energize our meeting attendees and offer a memorable experience. Too often I find myself solely focusing on the educational content, finding the best speakers and striving to hit our revenue goals. Those are all key to the success of our meetings, but providing our attendees with opportunities to meet new people, eat well and move more will not only energize them, but will also foster a positive connection with our organization and create an experience they are sure to remember.

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Topics: Meetings, Conferences, Event Planning, Planning

How to Pay for High-Quality Conference Speakers

Posted by Michael Reynolds on Oct 29, 2014 12:00:00 PM

Conferences can be a great way to bring people together, create a space for networking and deliver valuable education.

Most events have speakers that present educational sessions to help attendees learn new skills and get inspiration. These can be keynote and/or session speakers and as an event organizer, your goal is to provide as much value as possible to your attendees so they keep coming back.

In order to do this, you need great speakers. In order to get great speakers, you need to pay them.

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Topics: Conferences, Event Planning, events, speakers

[New eBook] Mobile Event App Best Practices Brief

Posted by ISAE on Oct 15, 2014 1:17:00 PM

Supporting your annual conference and events with a mobile event app will not only help attendees during events, but can aid in preparing beforehand and help create lasting connections afterwards.

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Topics: Conferences, Mobile, Event Planning, digital technology

[New eBook] The Ultimate Guide to Event Planning, Marketing and Sales

Posted by ISAE on Aug 27, 2014 12:00:00 PM

Speaker-in-group-icons

Planning meetings, conferences and special events can be one of the most rewarding and enjoyable jobs today. As industry veterans know though, it can also be among the most challenging and hectic. In this guide, you'll learn how to successfully plot and execute must-see events of every size, from executive retreats and leadership summits to tradeshows and strategic planning sessions – including how to make professional keynote speakers, breakout presenters and workshop administrators an essential and engaging part of these programs.

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Topics: Association, Members, Marketing, Event Planning, Success, Learning, Planning, membership

[New eBook] Star Award Winners: Association Management Case Studies

Posted by Katherine Mandusic Finley, Ph.D., CAE, CFRE, CMP on Jun 25, 2014 2:46:00 PM

In association management, we often get our best ideas from others. 

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Topics: Meetings, Conferences, Association, Members, Marketing, Event Planning, Success, Learning, Planning

Event Planning & Technology: Five hot technologies to improve your 2013 event

Posted by Sarah Rosenberger on Aug 7, 2013 12:35:00 PM

Technology has changed nearly every part of our lives – including our own industry.  A few businesses are already on the cutting edge, providing technology to streamline event planning processes – from virtualization and venue selection to personalized agendas and text campaigns for attendees. Learn about five of our favorites for 2013 in today’s post.

Trend #1: Save time setting up virtual seating at tables!

Don’t let the name fool you.  Just because you see the word “social,” doesn’t mean this new tool can’t save you loads of time for your next association function. Social Tables, based in DC, is a cloud-based technology and software provider delivering diagramming and event management tools for meetings and events.  This service allows planners to set up meetings with a team, manage attendee information easily and integrate social media seamlessly to execute meetings and events with a measurable return on investment. Association member attendees also have the ability to see who’s going beforehand so they can connect with other attendees before, during and after the event!

Insider Tip: Watch the online videos to get some inspiration about how to apply this to your own meeting.

Trend #2: Let your attendees “be” there thanks to Google!

Indianapolis|360, a.k.a. NAP|360, provide Google Virtual Tours of event spaces. Using the same technology as Google Business Photos and Google Street View and Google Maps, Google Virtual Tours allow venues to invite potential planners inside, from anywhere in the world. The technology is a godsend for association planners that may not be able to physically get to venues to see them before making contact. Association planners can also put an embedded copy of the meeting location’s virtual tour on their own conference site, thus allowing the attendees to walk and navigate the space in advance to plan their meeting agenda and space route.

Insider Tip: Planners can go to a Google map of any city, drag the street view buddy icon onto the map and see a complete list of properties with tours – those that turn orange.

Trend #3: Take care of the meeting, hotel, dinner and drinks with one search!

Even the selection of an event venue or event planner is simplified through the use of technology. Indianapolis-basedSnappening is an online service allowing users to easily search and select event venues (in more than 40 venue types mind you) and professional third-party independent planners (in case your association function is so large you need extra hands). Venues and planners use their Snappening profile to showcase their best features, but association planners can use the site to research both quickly and seamlessly.  From the meeting itself, to the hotel, as well as small group dinners and after-party drinks, Snappening can help connect planners to any of these venue types with the same search and interface.

Insider Tip: Planners can contact Snappening.com for free, get dedicated support and suggestions for properties in the greater Indianapolis area that are “planner” friendly for every aspect of the meeting or event. Snappening can also help issue customized RFPs for any aspect of the function.

Trend #4: Personalized attendee experiences and scheduling tools

It seems like today that every attendee wants an experience entirely dedicated to their unique needs and expectations.  But, clearly the association cannot produce individual conferences or meetings to meet every single perspective. Enter attendee personalization tools! We took a quick peek at Guidebook and DoubleDutch which all give your event attendees the ability to manage their event schedules securely and efficiently. Applications like these can increase attendee participation and also give planners invaluable feedback immediately.  It also allows you to connect with attendees in the event of changes.

Insider Tip: Guidebook has a nice set of feature tours available online to inspire planners about adding difference pieces to their meetings.

Trend #5: Text live with attendees to get immediate feedback

Locally based Tetherball, LLC offers a variety of mobile marketing tools such as live texting campaigns, promotions, games and surveys that can be incorporated into any event or association function.  Depending on whether or not association planners want to reach members before, during or after an event, the technology can do anything from increase member loyalty, drive an early-bird price break, sound off on a speaker or simply redirect traffic should a venue change arise.  It’s a fun and interesting way to connect to attendees on the spot and get immediate feedback on their experience.

Insider Tip: Ask for a live demonstration from a Tetherball rep with your own phone and see how other events and brands are using the tool to come up with your own text-based marketing plan.

Technology is changing the ways our events, meetings and lives are run. Embracing these new technologies can help our industry stay current and be as useful to our members as possible. Welcome to Events 2.0!  Is your association ready?


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Topics: Event Planning

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