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ISAE Blog

[New eBook] Social Storytelling: Planning Your Association's Social Media Strategy

Posted by ISAE on May 21, 2014 10:00:00 AM

Contemplating giving your corporate social media plan a strategic upgrade?

Although utilizing social media in your association may seem like a no-brainer today, the successes social can bring comes when you have a strategy in place.

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Topics: Social Media, Marketing, Associations, Content Marketing, social strategy

5 Ways to Maximize Content Marketing

Posted by Scott Steinberg on May 7, 2014 11:41:40 AM

Content marketing – the practice of producing articles, videos, podcasts and other compelling assets – is among the most powerful ways to promote organizations, special events and featured programs today. But are you really getting the most from your campaigns? Following are several ways to take creative material you’ve already invested in and extend its value to drive added promotional value and website traffic at minimal cost.

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Topics: Marketing, Associations, Content Marketing

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