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If Horton Can Hear a Who, a CEO Can Spot a Good Writermacallit.

Posted by Michael E. Fitzgerald, CAE on Sep 27, 2017 9:00:00 AM

A great deal of the image your professional or trade association projects is dependent on the quality of your publications, blast emails, marketing flyers, convention programs, dues notices and other communications vehicles. To a significant degree, association members and the public judge how professional your association is based on how well-written these vehicles are.

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Topics: Communication, Learning, Leadership, Career, Association Executives, Association Management, Hiring Strategies, Writing, Writers

ASAE’s 2017 Membership Marketing and Communications Conference Recap

Posted by Dawn Sparks on Jun 7, 2017 12:00:00 PM

ASAE’s MMCC17, held in early May in Washington D.C., just might have pushed association professionals on the edges of their comfort zones. It definitely made for some interesting lunch time conversations between sessions. In case you missed it, here’s what people were talking about most.

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Topics: Communication, Marketing, membership

Pitch Perfect: How to Explain What Your Association Does in 30 Seconds or Less

Posted by Kayla Jenkins on Jan 11, 2017 12:00:00 PM

Thirty seconds with a stranger in the proverbial elevator isn’t the only situation where having a practiced pitch comes in handy. The reality is that every member of your association is a representation of your organization and even when you’re off the clock, you’re still working.

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Topics: Communication, Associations, Public Relations

Case Study: CoSN Membership Metrics

Posted by Dresden Farrand, MPA, MPP, CAE on Dec 23, 2015 12:00:00 PM

Thank you to Dresden Farrand MPA, MPP, CAE for updating us on the Consortium for School Networking’s (CoSN) retention rate. If you attended the September ISAE breakfast program you’ll remember how her strategies of re-engaging lapsed members and relationship building resulted in a $114,000 increase in membership revenue.

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Topics: Communication, membership, Member Recruitment and Retention, dues

Planning for the Worst: Is Your Association Prepared for a Crisis Situation?

Posted by Shelly Pfenninger on Nov 19, 2014 12:00:00 PM

What would happen if:

  • A cyber-attack hit your association’s database, compromising sensitive member information?
  • A natural disaster hit an area where you have a large number of members?
  • An accident occurred and a number of members were severely injured?
  • Your association’s reputation was being attacked online?

No one likes doom-and-gloom scenarios, but the reality is that at some point every member-based organization will face some form of crisis.

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Topics: Communication, Association, Associations, Crisis Management

5 Things You Need to Know About Association Mobile, Apps and Tech Trends

Posted by Dave Stevens on Nov 12, 2014 12:00:00 PM

Have you ever felt like you're playing “catch up” when it comes to association technology? If so, the recent ISAE Tech Talk event on mobile, apps and tech trends had both bad news and good news.

Here are five things you should know about mobile, apps and the upcoming trends in technology.

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Topics: Mobile, Communication, Association, Marketing, Associations, digital technology

Mobile Event App Tips for Associations

Posted by Kim Harwood on Oct 22, 2014 12:00:00 PM

Creating a mobile app for your event is a great way for associations to engage with their members. An event app can remove time consuming manual processes by providing automation features, generate leads or extend interaction beyond the event to enrich the experience for the attendee. 

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Topics: Mobile, Communication, Association, Marketing, Associations, digital technology

What I Learned from My Peers

Posted by Rachel Daeger, CAE on Oct 8, 2014 12:00:00 PM

For nearly my entire career, I’ve worked as a communication department of one. That made brainstorming a little tough. When trying to explain my challenges to my co-workers, whether it was media relations, advertising buys or writer’s block, my questions were met with blank stares. This is one reason I became involved in professional associations early in my career, just so I could spend a few hours a month surrounded by my peers.

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Topics: Social Media, Communication, Association, Marketing, Learning, Associations, Career

Using Digital Technology to Your Advantage

Posted by Chris Wilkey on Sep 17, 2014 4:00:00 PM

In the world today, we have access to a plethora of digital technology to make our lives easier. There is an app for everything and we carry more technology around in our pockets than it took to get to the moon in 1969. When it comes to a business setting, we need to know how to use these tools to our advantage to increase productivity and efficiency.

Here are a few of the tools that can help any professional on a daily basis save time and accomplish more. 

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Topics: Social Media, Communication, Association, Marketing, Associations, digital technology

You Don't Know What You Don't Know: Member Onboarding for Associations

Posted by Amanda Cook, CAE on May 28, 2014 12:30:00 PM

I’ve been spending a lot of time recently developing a new member onboarding process for my association. I’ll be the first to admit that the Corporate Housing Providers Association’s model could be updated and enhanced to provide the best new member experience and improve member retention. I’ve found that all too frequently members comment that they didn’t know about a specific benefit or program, so it’s the job of the organization to give them the information they need to make sure they find value in their investment.

As I’ve been doing research, I found a lot of the literature related to human resources and onboarding new staff. Combined with a recent experience with a new hire, I realized that the onboarding experience is important in all facets of the organization – from association execs to new members to newly elected board of directors. After all, they don’t know what they don’t know.

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Topics: Communication, Members, Associations

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