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[New eBook] ISAE STAR Awards Case Study

Posted by Kayla Jenkins on Sep 26, 2018 3:00:00 PM

Since its inception in 1999, the ISAE STAR Awards has offered associations the opportunity to showcase their work. In the associations industry, we often get our best ideas from each other. This eBook highlights several of the winning projects from 2017 with the hope that other associations will be able to benefit from these ideas.


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Topics: Members, STAR Awards, Case Study, eBook

Association Marketing Case Study: Indiana Pork

Posted by Kalyn Rose Griffin on Jul 26, 2017 12:00:00 PM

Consumer marketing, as we all know, is a crucial part of business. At Indiana Pork, our membership is comprised of farmers and allied industry partners whose livelihoods center around pigs. Their interest in Indiana Pork is crucial, but we also spend a lot of time figuring out how to get our message out to everyday consumers. Luckily our message is simple: you should eat more pork!

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Topics: Marketing, Case Study

True Story: Turning Legislative Lemons into Membership Lemonade

Posted by Tara Puckey on Feb 15, 2017 12:00:00 PM

In case you haven’t noticed, the new tenant of the White House has waged a war of words with the journalism industry. From severe access issues reaching almost every government agency to challenges covering an administration that circumvents the traditional press through late-night tweets, journalists are working harder than ever to get the story fast and, most important, right.

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Topics: membership, Member Recruitment and Retention, Politics, Case Study

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