Have you ever asked or provided a survey to find out why your members are not attending your onsite education events or Annual Meeting? Some popular reasons might be budget and travel costs, concerns about being away from the office, or conflicting schedules. Why not use the event technology available today and offer your members the option to “attend” online, through live streaming? Your members will appreciate that you are listening to their concerns and have provided another method to receive the content they need and that you and your team are working so hard to provide.
Here are three helpful tips for live streaming your next onsite event or meeting:
- Remember that offering live streaming as an option will not cannibalize your onsite attendance. You know your members, and you also know they are attending your functions for more than just the content provided in the breakout sessions. They are attending the meetings to network with their colleagues, catch up with friends and to be seen.
- Charge the remote audience more. The live streaming audience is not paying for travel and hotel costs; therefore, you can charge a higher premium for their registration. In addition, the broadcast can be viewed by multiple staff members in their office.
- Engage with both audiences during the meeting. Make sure to recognize and acknowledge the live streaming audience before each session. Encourage them to participate through the chat box and polling features, and also ask that they submit questions to the speakers. When you are requesting feedback from your audience, expect and acknowledge responses from your remote participants too.
Listening to your members and providing live streaming services will only increase your attendance. The content is being delivered, and the more engaged your remote audience is in the meeting, the more likely they will register for your next live streaming event.