THE ASSOCIATION’S GUIDE TO CONNECTING WITH MEMBERS USING SOCIAL MEDIA AND DIGITAL TOOLS
The Internet has fundamentally changed the way people shop, learn, research, socialize, give-back and communicate. More than 1/3 of the world population is on the Internet. The term “social media” is everywhere. It’s shiny, it’s trendy, and
everyone either wants to hear more about it or is already tired of it.
Social media is a great way to communicate. The technology allows us to stay in touch with people from all over the world and share information, media and content.
Social media is also good for associations. However, beware of jumping into the digital realm with blinders on. Facebook, Twitter and LinkedIn aren’t the silver bullets that will bring overnight successes, and you won’t necessarily get new
members simply by asking for more “Likes” on Facebook.
Social media and digital tools are just one part of the puzzle to help revamp member engagement in your organization!
A successful strategy also includes other key components – things like email, your website, your organization’s culture, QR codes, presentations, print (yes - sometimes print!), podcasts and especially content.
More importantly is how you tie it all together. In this eBook we’ve laid out 10 key points to Member Engagement 2.0 to help you start connecting with your constituents where they hangout online.
This eBook was provided by SpinWeb.
*The views and opinions expressed in this article are those of the authors and do not necessarily reflect the official policy or position of the Indiana Society of Association Executives (ISAE).
About Michael Reynolds
Michael Reynolds is President/CEO of SpinWeb – a digital agency located in Indianapolis, IN. As an Inbound Marketing Certified Professional with Honors Distinction, Michael regularly blogs, publishes educational industry content, and speaks at conferences around the country covering topics like social media strategies, inbound marketing and technology. In addition to his obsession with marketing and technology, Michael devotes part of his brain to ballroom dancing and classical music. Prior to earning degrees in both Cello Performance and Management Information Systems from Ball State University, Michael studied the cello with a real live Klingon and still plays regularly in church and the occasional chamber music gig. Michael enjoys playing tennis, cycling short distances very slowly on the Monon Trail (usually on the way to Bazbeaux Pizza), traveling with his beautiful wife, and eating lots of sushi. For more information about booking Michael for a speaking engagement, visit his speaking site at www.michaelreynolds.com.