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ISAE Blog

Convention Highlights: What’s In It for Me? Part 2

Posted by Patti Overton on Jun 21, 2017 12:00:00 PM

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Last week, we shared part 1 of Convention Highlights: What's In It for Me? and we're back this week with part 2. Check out the overviews of some great educational sessions at ISAE's Annual Convention.

Q: How do I make sure my association is aligning its brand to consumers? 
A:
Attend 6 Reasons Your Members Want You to Want Them deep dive session presented by Mandy Haskett, Kim Jones and Lauren Littlefield from Willow Marketing. You’ll be taken through six ways the consumer landscape demands brands change their approach. You’ll also be guided through a reflection on the ways your own organization is meeting its member needs.

Q: I often hear the casual saying, “Don’t sweat the small stuff.” However, what if that highly used buzz statement is reworded to be, “Sweat the Small Stuff”, and why would I want to?
A:
Attend Sweat the Small Stuff: Smart Strategies to Engage Members, Volunteers and Staff presented by Lisa Ryan from Grategy to learn why. By focusing on the little details like association culture; recognition and appreciation of staff; volunteers and members; development of an engagement program; and the creation of a foundation of trust, you will set your association up for success.

Q: I have often heard the saying, “time is money;” however, I have never given it much thought. How can time be quantitative and why does that even matter? 
A: This is more than just a coined saying that has been casually used throughout the ages. In Everything You Do is an Investment presented by Matt Judge from TJC Event Solutions, you will learn insight as to why time is your biggest asset and how it can lead to huge payoffs.

Q: How can we be more positive and productive? My association has so much potential, but it gets lost in roadblocks like conflicts, disputes and low morale. 
A:
It is not uncommon for these types of issues to slow or stalemate the performance in your organization and even within your own family. In How We Improve the Peformance of Others presented by Caryl Schlicher from A Bridge to Excellence, you will walk away with key takeaways for effective behavior modification methods to eliminate these road blocks to improving performance.

Q: I feel like I have suddenly entered “snooze-ville” when presenting my association’s financial statements to the board. How can I present my association’s financial health in a more compelling way?
A:
By making your less about numbers and details, you can better tell the story of your organization’s financial and overall health. I know, it does not make sense to use the terms:  “less detail,” “ less numbers” and “financial statement” in the same sentence. In Benchmarking and Dashboards – Tools To Help You Manage Your Association presenter Timothy Murphy, CPA from CliftonLarsonAllen LLP will share examples of dashboards and tools to help you more clearly communicate the story of your association’s financial health to the people who matter most.

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Topics: Annual Convention

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