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Tara Puckey

Tara is the associate executive director for the Society of Professional Journalists.

Recent Posts

What if we didn’t have members?

Posted by Tara Puckey on Nov 22, 2017 3:58:00 PM

Think this through with me for a second: What if we didn’t have members?

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Topics: membership, Association Executives, Association Management, Programs, Trends, Association trends, Innovation

No, Thank YOU! Volunteer Appreciation Done Right

Posted by Tara Puckey on Apr 19, 2017 12:00:00 PM

Good volunteers give so much to associations, especially when they’re leading committees, spearheading projects or rallying the troops around a cause. Whether they do it because they support your mission, believe in your cause, were “voluntold” or are a glutton for punishment (just kidding about that last one, kind of), letting them know they’re appreciated and valued goes a long way. So, in that spirit, here’s a list of some ways to say, “Thank you.” You’re welcome. For the list.

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Topics: Association, Volunteers, Associations

It's Not Me, It's You: Dealing with Difficult Volunteer Leaders

Posted by Tara Puckey on Apr 12, 2017 12:00:00 PM

There’s something good to be said about volunteer leaders. Wait, let me think a little longer. I’m just kidding. Volunteer leaders are, for the most part, one of the greatest things about your association. They bring all the feels to your cause and they work hard, out of the goodness of their hearts, to inspire others and do good work for the organization. As staff, we love them. But, we also know there are some who are difficult to love and we definitely don’t love dealing with them.

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Topics: Association, Volunteers, Associations

Herding the Volunteer Cats

Posted by Tara Puckey on Apr 5, 2017 12:00:00 PM

The success of any association depends greatly on the strength of its volunteers. After all, as William James once said, “A chain is no stronger than its weakest link.” As noble as the cause may be, inspiring, guiding and teaching volunteers to work cohesively can often be likened to herding cats. Wild, feral cats with the ability to spring off course at any given moment, destroy the furniture and look you in the eye while doing it.

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Topics: Association, Volunteers, Associations

True Story: Turning Legislative Lemons into Membership Lemonade

Posted by Tara Puckey on Feb 15, 2017 12:00:00 PM

In case you haven’t noticed, the new tenant of the White House has waged a war of words with the journalism industry. From severe access issues reaching almost every government agency to challenges covering an administration that circumvents the traditional press through late-night tweets, journalists are working harder than ever to get the story fast and, most important, right.

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Topics: membership, Member Recruitment and Retention, Politics, Case Study

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