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Michael Reynolds

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Ways to Gather and Use Testimonials on Your Association's Website

Posted by Michael Reynolds on Nov 23, 2016 12:00:00 PM

Consumers are searching for background information on your company, products, and services. What will make them trust you? Slick taglines and promises of "going the extra mile" only go so far. They want to know what your association members and prospective members say about you.

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Topics: Association, website

How to Create a Podcast for Your Association

Posted by Michael Reynolds on Feb 3, 2016 12:00:00 PM

Podcasts are getting more and more popular. The convenience of listening to audio content on the go while working out, driving or doing other tasks makes it a perfect medium for engaging your members.

So how do you get started? The good folks at SpinWeb have published a podcast episode on how to podcast (how meta is that?).

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Topics: Association, podcasting

How to Pay for High-Quality Conference Speakers

Posted by Michael Reynolds on Oct 29, 2014 12:00:00 PM

Conferences can be a great way to bring people together, create a space for networking and deliver valuable education.

Most events have speakers that present educational sessions to help attendees learn new skills and get inspiration. These can be keynote and/or session speakers and as an event organizer, your goal is to provide as much value as possible to your attendees so they keep coming back.

In order to do this, you need great speakers. In order to get great speakers, you need to pay them.

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Topics: Conferences, Event Planning, events, speakers

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