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Kim Howard, CAE

Kim Howard, CAE, is an award-winning publisher and president of Write Communications, LLC. Write Communications works with association leaders to create mission-aligned content for every channel for measurable results. She is the immediate past president of Association Media & Publishing. She can be contacted at kim@writecommunicationsllc.com.

Recent Posts

3 Learning Technologies you must have in your 2019 Education Arsenal

Posted by Kim Howard, CAE on Jan 16, 2019 4:30:00 PM

Technological advancements have radically change how we live our lives. With unprecedented advancements, we face continued rapid change in how we work and play. Organizations who look at outdated ideas and modes of learning are falling behind. The days where organizations can solely rely on a few large, lengthy (and often expensive) in-person training events as their professional development program are rapidly disappearing.  According to the Center for Association Leadership, associations would be best served by focusing on learning that is specific, competency-based, and interactive. Technology allows for a wide range of possibilities in these focus areas and can offer education paths that are tailored to the learners individual needs.

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Six Ways to Intersect Publications and Education Events

Posted by Kim Howard, CAE on Aug 6, 2014 10:30:00 AM

Delivering content to your members is one of the cornerstones of not only your publication program, but your education events. We all know that not all of our members attend our events. In a perfect world, they would. Because they do not, how do we share that information while not reinventing the wheel? How do we help sell the value of our education events? How can we showcase the content in the best possible way before, during and after our programs? Here are some ideas.
1. Go beyond an ad.
Cross-promote your events in the publications that you have. When you have a regularly published magazine, your content, if it’s mission-aligned, will likely fall in line with topics discussed at your education events. Is your editorial calendar in line with broad issues that are discussed at your conferences? Are you covering your content through the applicable lens for your members?

Many associations have membership that runs the gamut from students to c-suite executives. While it is difficult to serve them all in one publication or conference, you can successfully integrate your content to cater to the cross-section of members.

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Topics: Association, events, publications, education

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