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ISAE Blog

Dresden Farrand, MPA, MPP, CAE

Dresden is an association executive (CAE) currently serving as the Senior Director of Membership and Chapters at CoSN (Consortium of School Networking). She is responsible for the direction and overall management of membership development and the component relations program of the organization, and has extensive expertise in membership/sponsorship management, member engagement, program management, governance, strategic planning, leadership development, innovation, diversity and evaluation.

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Case Study: CoSN Membership Metrics

Posted by Dresden Farrand, MPA, MPP, CAE on Dec 23, 2015 12:00:00 PM

Thank you to Dresden Farrand MPA, MPP, CAE for updating us on the Consortium for School Networking’s (CoSN) retention rate. If you attended the September ISAE breakfast program you’ll remember how her strategies of re-engaging lapsed members and relationship building resulted in a $114,000 increase in membership revenue.

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Topics: Communication, membership, Member Recruitment and Retention, dues

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