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Dawn Sparks

Dawn is the Ddirector of business development at Willow Marketing.

Recent Posts

Could Humility Be Your Leadership Blind spot?

Posted by Dawn Sparks on Oct 11, 2018 8:07:00 AM

I had lunch with a former colleague recently. I’m calling her Trish to protect her privacy, but the truth is, it’s unlikly she’ll recognize herself in this story. But I’m not giving up hope just yet.

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How to Respond to a Cyber Breach

Posted by Dawn Sparks on Jun 20, 2018 12:02:05 PM

You just opened your seventh Updates to our Terms of Services email this week and a few paragraphs in, you realize that something is off—that’s the second misspelled word in as many paragraphs.


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ASAE’s 2017 Membership Marketing and Communications Conference Recap

Posted by Dawn Sparks on Jun 7, 2017 12:00:00 PM

ASAE’s MMCC17, held in early May in Washington D.C., just might have pushed association professionals on the edges of their comfort zones. It definitely made for some interesting lunch time conversations between sessions. In case you missed it, here’s what people were talking about most.

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Topics: Communication, Marketing, membership

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