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ISAE Blog

Dave Stevens

Dave Stevens is the managing partner of Stevens & Stevens, an award-winning company dedicated to helping associations improve their marketing and communications results. Stevens & Stevens annually works with nearly 100 associations in the United States, from Boston to San Francisco, Tampa to Chicago and Indianapolis to Seattle. As a former record-setting Brand Manager of Procter & Gamble’s largest product, Dave was responsible for all marketing strategy, advertising, pricing, promotion, concept development, new product development and new product introductions associated with the brand.
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Recent Posts

Determine Your Association's Health in 30 Seconds

Posted by Dave Stevens on Sep 15, 2017 5:22:45 PM

Is your association healthy? If you can't answer that question in 30 seconds, then you might want an association dashboard, a summary of key metrics. Why would you want one? Peace of mind. When you are being pulled 20 different directions by your volunteers, it can be helpful to know at a glance if the association is healthy and moving forward.

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Topics: Association Management, website, dashboard, tools

Remarketing by Associations: Pros & Cons

Posted by Dave Stevens on Jul 19, 2017 12:00:00 PM

You may not know the definition of "remarketing," but you have almost certainly have seen it in action. Have you ever added an item to a shopping cart without making a purchase? As you visit other websites, you now see advertising for that store and perhaps even the product you placed in your cart. While there is more to it, that’s a simple example of remarketing.

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Topics: Marketing, membership, Member Recruitment and Retention

Should Your Association Use Google AdWords for Member Recruitment?

Posted by Dave Stevens on Jul 12, 2017 12:00:00 PM

In your quest for more members, you've probably tried everything from "member get a member" to content marketing to email campaigns. Those are great membership marketing tools that you should continue to use, but if you want more members, you should consider testing pay per click (PPC) advertising such as Google AdWords.

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Topics: Marketing, membership, Member Recruitment and Retention

Finding New Membership Ideas and Resources

Posted by Dave Stevens on Nov 9, 2016 12:00:00 PM

The usual sources of association membership ideas, such as ISAE and ASAE, are always great resources. But if you feel as though your membership trends are flat, and so are your ideas, it can be helpful to mix it up. With that in mind, here are three approaches to finding new ideas for your membership marketing:

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Topics: Marketing, membership

Tips to Engage Trade Show Booth Attendees

Posted by Dave Stevens on Sep 28, 2016 12:00:00 PM

If your association exhibits at trade shows, or offers its own trade show, you know how exhibiting can make for powerful marketing. You also know how expensive exhibiting can be in terms of cost and staff time. That's why it's so important for you as an exhibitor—or the trade show organizer—to maximize the attendee-booth engagement.

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Topics: Meetings, Association, Event Planning, Associations, events, tradeshows

Five Predictions for Your Association Staff and Membership: Seeing 2020 in 20/20

Posted by Dave Stevens on Aug 3, 2016 12:00:00 PM

What will your association workforce and membership look like in 2020? Stevens & Stevens is seeing some important trends we believe will shape your association environment between now and the year 2020. We have identified these trends based on working with approximately 100 associations each year on their marketing, communications and website/database programming. The types of projects we see provide insight into the future, as do the conversations with the associations' staff and volunteers.

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Topics: membership, Association Workforce, Trends

5 Things You Need to Know About Association Mobile, Apps and Tech Trends

Posted by Dave Stevens on Nov 12, 2014 12:00:00 PM

Have you ever felt like you're playing “catch up” when it comes to association technology? If so, the recent ISAE Tech Talk event on mobile, apps and tech trends had both bad news and good news.

Here are five things you should know about mobile, apps and the upcoming trends in technology.

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Topics: Mobile, Communication, Association, Marketing, Associations, digital technology

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